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Achieving a Single Customer View
Marketers have been talking about the desire to operate a single customer view for years, if not decades, in order to create a three dimensional picture of the customer. But, if our conversations with...
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The 1-10-100 rule
Have you ever sat down to evaluate how much inaccurate data costs your business? How many hours your employees have spent trawling through databases full of incorrect and out of date customer data? Or...
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